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The Dive Briefing 2.0

Oct 28, 2024

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3 min read

The Dive Briefing 2.0

A community for like minded dive shop owners to learn, grow and profit together.

Alex Huhn
Alex Huhn
The Profit is in the Follow Up.

Jul 11, 2023

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6 min read

The Profit is in the Follow Up.

Don't lose out on a potential customer because you forgot to follow up.

Alex Huhn
Alex Huhn
Are you properly greeting your customers, in-store and online?

Jul 1, 2023

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7 min read

Are you properly greeting your customers, in-store and online?

Once you understand who you ideal customer is in your local market, you then need to have systems in place to capture information on potential customer as they reach out to interact with you.

Alex Huhn
Alex Huhn
How to Identify the Market for your Dive Center

Jun 26, 2023

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6 min read

How to Identify the Market for your Dive Center

The first stage of marketing for your dive center is to identify the available scuba diving market in your local community.

Alex Huhn
Alex Huhn
The “Hourglass” of Marketing for your Dive Shop

Jun 13, 2023

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4 min read

The “Hourglass” of Marketing for your Dive Shop

Marketing for your dive store can be defined by 8 essential stages.

Alex Huhn
Alex Huhn
A Review: The Dive Briefing's Most Popular Posts

May 30, 2023

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2 min read

A Review: The Dive Briefing's Most Popular Posts

Enjoy a curation of our most popular posts.

Alex Huhn
Alex Huhn
Your website's #1 job is to convert customers.

May 15, 2023

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5 min read

Your website's #1 job is to convert customers.

Is your website working for you or against you?

Alex Huhn
Alex Huhn
Increase sales for your dive shop without paid ads.

Mar 27, 2023

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3 min read

Increase sales for your dive shop without paid ads.

Make sure your leads don't fall through the cracks by using a sales and marketing software built just for dive shops.

How are you supposed to run your business, keep customers coming in the door, manage employees, teach classes, and find time to work on your business?

Feb 27, 2023

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4 min read

How are you supposed to run your business, keep customers coming in the door, manage employees, teach classes, and find time to work on your business?

Life happens and we need strategies to help us stay on track with our goals. What can you count on when motivation wanes, and progress is bleak?

Where do you believe your business could improve the most?

Feb 14, 2023

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3 min read

Where do you believe your business could improve the most?

If you could wave a magic wand and solve or improve one thing in your business, what would it be?

February's Roundtable Conversation Recap

Feb 6, 2023

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8 min read

February's Roundtable Conversation Recap

This month's conversation covered cost analysis of service repair in your store, effective advertising, how to keep your clients engaged and so much more.

Part 3: Create an annual marketing schedule complete with holiday promotions.

Jan 30, 2023

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6 min read

Part 3: Create an annual marketing schedule complete with holiday promotions.

Your events and promotions need as much forethought and care as a trip to the Florida Keys.

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The Dive Briefing

The Dive Briefing

Get actionable insights to grow your scuba diving business and reclaim your time.


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