Where do you believe your business could improve the most?

According to the Cline Diving Industry Survey for Q4 2022, the industry is mostly flat.

Being in an industry with relatively low to no growth has its challenges. This means that you, as a store owner, need to do a better job of capturing the students that reach out to you and then keeping those divers involved with your store and the sport. Because the pie is not getting any bigger, you need to capture more of the pie in your area.

There are 2 general strategies for growth in a scenario like this:

1. Better marketing to attract and capture more new customers. Get more students to choose to dive with you.

2. Retain more customers and keep them coming back for more classes, equipment and travel.

Where do you believe your business could improve the most? (reply to this email and let me know)

Option 1: Focus on marketing.

Do you need help with social media posting, email marketing, flyers, ad campaigns, your website, booking more new student orientations, and more?

Option 2: Improve your store's operations.

or Do you need help scheduling courses, sending out reminders for classes and trips, following up with customer requests, special orders, online sales, gathering online reviews, and more?

This email is intentionally short. I would love to hear from each of you. Please reply to this email and let me know how you are doing and where you could use some help. My goal with the Dive Briefing is to help solve your business challenges. The more you share with me, the better I can help.

Of the categories listed below or others not listed, please reply to this email and let me know where you as an owner and your store need the most help? For context, if you could pay $250, $500, or even $1000 per month and have anything done for you or your store, what would that activity be? Would it be marketing? Would it be a new website and CRM? Would you want help with business operations (phone calls, scheduling, etc)?