Pretty pictures are wonderful but your website needs to sell.

Here are the 4 things your website needs to be your #1 salesperson.

1. An appropriate call to action on every page (sometimes multiple calls to action on a single page)

2. A way to capture customer information (name, phone, email, etc)

3. A central repository (ideally a CRM) to collect customer information from your call to action buttons and lead capture forms.

4. A mostly automated system to follow up with leads from your website.

“Sign up now” | “Learn more” | “Enroll” | “Buy” | “Schedule a class” | and so many more.

What is the purpose of your webpage? Is it to sell a class or schedule a call or book a trip or just provide information?

Your website (and in turn your individual webpages) need a job to do. You need to choose what you want that job to be for your business.

Some shops want to book in person appointments. Some shops will wants customers to buy right on the website. This call to action is specific to you.

Do you know who has visited your website? Do you know how to contact them?

There are a number of people visiting your website on a daily basis. These could be existing customers looking for new classes or trips. It could even been potential customers shopping around for certification courses.

Your website needs a way to capture customer information.

One of the best ways to do this, is give away something valuable for FREE. We call this a lead magnet. It could be “A Guide to Becoming Scuba Certified” or “Get Started on your Scuba Certification Course Today". The gift will be up to you.

If a potential customer gives you their information what do you do with it?

Does it go on a sticky note on the point of sale computer? (Be Honest)

One of the best investments you can make as a business is a customer relationship management software or CRM.

A CRM is essentially a database of your existing and potential customers. This is where you can see who is interested in scuba classes/trip/equipment/kids birthday parties/etc, but has not yet signed up.

This is also where you can make note (and later search) for those customers that subtly request certain trip destinations or summer camp dates. (I definitely had a section of my desk littered with sticky notes like this.)

Let’s say you have all of the above 3 items in place. Then what? How does this make your life easier and get you more customers?

The answer is automation.

Your customers will do one of a few things on your website. The will visit and leave. They will buy. They will visit and give you their information. Or they won’t visit and they is another issue.

If they visit and buy, great! Celebrate.

If they visit and leave, there is some work to be done on your website.

If they visit and give you their information, you let the email/sms automation take over and follow up until either you get a “no” or you get a customer.

Most small businesses suck at follow up.

The tragedy is that the money is found in the follow up, and it could take as many as 9 interactions with a potential customer for them to buy.

Are you ready for 9 interactions with a customer before they buy?

Let’s get you there.

Introducing…

Scuba Operating Software

I have built a software that gathers customer information from your website through forms and lead magnets. It puts all of this customer information into a neatly organized CRM and then sends your leads automated communications via email and sms (text).

The notes are searchable. Your database can be followed up with until they either say “no” or buy.

It is specifically made fort dive shops. It has email and sms capability replacing Mailchimp or Constant Contact.

It also manages Google Reviews and allows you to reply and request new reviews from customers.

And it also allows you to schedule and post to your favorite social media channels.

And wait there is more, it only costs $297/month.

And in all seriousness. I owned a dive shop in Tucson, AZ for 8 years and I worked in one since before I was legally allowed. I know dive shops can be more efficient with their marketing and my calling is to make that a reality.